movie posters all have the same basic design and layout, portrait with the image taking centre stage and the text kept small, generally located along the bottom of the image.
The type used in most movie posters in known as Trajan the ‘movie font’- the design of the font is based on Roman Square Capitals and is an all capital typeface.
Titanic uses Trajan Bold:
Trajan text is featured on the poster for Lemony Snicket’s, A series of Unfortunate events.
Typography can tell you a lot about the business.. for example, restaurants, a lot of the high end restaurants use a much more refined and sophisticated typeface compared to the cheap – whose dominant colour is red, an emotionally intense colour and is used as an accent colour stimulating people to make quick decisions…
compared to the more refined type
the style of type can also inform us as to what type of type of restaurant it is – either chinese, french, italian etc…
With business cards it is especially important to get the typeface right – this can have a massive impact on whether you’ll be hired, it can reveal a lot about you as a person – the example used was a yellow card with the name and occupation (undertaker) in black written with comic sans – doesn’t really fit with the occupation, does it? People would want something a bit more serious and sensitive – a better option may be a black card with the writing in a golden colour using times new roman.
Typography can used in movies, languages have been developed to be used in the film, they have been developed in such detail that people can now communicate using the fake language.
A labelled diagram for type:
Mind your P’s and Q’s – came from the days of typesetting, when type was created with physical metal letters, it means don’t get your p’s and q’s mixed up, which did happen – after all they are similar.
Upper and Lower case: comes from the days when the letters where kept in cabinets that the typographers would work at – capital letters where kept in the upper cases, lower kept in the lower cases.
A few links giving explanations of typographic terms:
A few typographers worth mentioning:
Eric Gill: creator of the Perpetua and Gill Sans typefaces
Gill sans font family (falls into sans serif category) – http://www.linotype.com/488/GillSans-family.html . Gill Sans became popular when commissioned to be used for the London and North Eastern railway as a unique typeface for all LNER posters and public material. It was modelled on Roman Capitals such as those found on Column of Trajan (also based on the Caslon and Baskerville type) – http://en.wikipedia.org/wiki/Gill_Sans
Perpetua font family – http://www.linotype.com/1334/Perpetua-family.html
“Perpetua is classified as a Transitional font. Transitional fonts are a subcategory of Serif style fonts. Transitional fonts exhibit a marked increase in the variation of stroke weight and a more horizontal serif compared to Old Style, but not as extreme as Modern. Perpetua is classified under this mostly because of its high stroke contrast and bracketed serifs.”
– source, http://micaelaclarke.blogspot.co.uk/2010/10/history-of-perpetua-font-and-eric-gill.html
Max Miedinger – creator of the widely used Sans Serif helvetica typeface
The aim of the design was to create a neutral typeface that had great clarity and that could have a wide variety of uses.
Helvetica font family – http://www.linotype.com/526/Helvetica-family.html
“It was created specifically to be neutral, to not give any impression or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.”
Jessica Hische: link to her own website – http://jessicahische.is/working
The little side project that had a dramatic impact on her career, causing her site to have more than 100,000 visitors per month…
Every day a capital letter was illustrated and posted to the site, visitors could then download it for their own use for free..
Her style is very illustrative, there seems to be a flow to all of her work…
She has collaborated with penguin books – penguin drop caps, the style of the work is successfully carried throughout the 26 hardback books and has a stunning illustrative nature to it.
Marian Bantjes also has an incredibly illustrative nature to her work and is well known for the amount of detail she applies, there is a free flowing nature that carries throughout her work…
She has created type using some short term materials, such as sugar and flower petals, even as a cake decoration – something that little bit different…
Si Scott’s work is just something else, his unique hand drawn style and innovative nature to constantly push the boundaries of his work creates some beautify imagery…
The way he has combined images with patterns is impressive…
Stefan Sagmeister: a New York based graphic designer and typographer with his own firm – http://www.sagmeisterwalsh.com/work/
“if you want to be an original you must be able to take the pain”
“While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.”
Sagmeister actually had an intern cut the lettering into his skin!
His motto is “Design that needed guts from the creator and still carries the ghost of these guts in the final execution.”
His temporary type is impressive, the innovative nature of the choice of material
The scale of this last image is extremely impressive!
Below is simply a diary entry written while Sagmeister was in the Bahama’s that has been built into a chair, which he plans to leave where the entry was written…
Erik Spiekermann: link to his blog – http://spiekermann.com/en/
The master typographer shares his process…